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CAKE PEOPLE DEVELOPMENT takes on eras ltd people development consultancy.

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Here will share what's new and happening in the world of CAKE People Develeopment and all things Learning and Development.

Just what is coaching ?

By Shelley Measures, Oct 19 2017 09:50AM

We often get asked to explain just what exactly coaching is all about., so we've put together this guide to provide you with some information about what it is, why it’s used, what the benefits are and how it works..


Coaching is people centred, it’s effectively a conversation between two people, the coach and the client.

It’s about unlocking a person’s potential to maximise their own performance.

In a confidential environment, the coach uses effective listening and questioning skills to help the client to explore options to enhance their performance or to find their own solutions to solve any issues they are experiencing in their professional life.


Simply put, it is to help someone to take something to another level.

It helps them to learn rather than teach them.

Coaching accelerates the client’s progress by providing greater focus and awareness of choice.

Coaching starts by concentrating on where clients are now and what they are willing to do to get where they want to be in the future.


It supports changes in attitudes and behaviour of the client that can translate into more effective performance in their job.

It helps clients to identify barriers that are preventing them being more effective in their jobs.

It is a challenging and demanding experience and this can help to accelerate learning.

It promotes individual responsibility for performance and development.

It helps raise self-awareness and self-management.

It can support the client to deal with a climate of rapid or continual change.

It provides clients with feedback on their strengths and areas for development; this is supported by using 360 feedback.

It is beneficial for clients who have moved from management or front-line positions to more senior levels or where they need assistance in gaining a more strategic perspective.

It can be offered as a rapid and individually tailored solution to a learning need and as such, it complements any existing Learning & Development activity.

In cases where a client is performing perfectly well but could be even more successful with some assistance. In this situation, the coach is not helping to ‘fix’ any particular problem, and instead will seek to help the individual to help themselves to consider their future plans and the next step in their career.

How it works:

We would have a detailed conversation to fully understand your coaching need; we would then suggest 3 best fit coach profiles so you can choose the coach you would like to work with.

Before the first session your coach will have an initial telephone conversation with you, giving you the opportunity to build rapport and agree details for the first session. Typically there would be 6 coaching sessions and these can be a mixture of face to face and telephone. Coaching sessions take place at a venue and over a time scale to suit you but are usually completed within 6 months.

To support the sessions your coach may recommend the completion of a 360 feedback process before you begin coaching and again at the end. This can provide powerful feedback and information for you and by doing the 360 again at the end of the sessions will often highlights your progress on your goals and objectives.

If you would like to have a conversation to find out just what an impact coaching could have on you, call CAKE on 01603 733006, a member of our team will be more than happy to help.

Or join us at our coaching and mentoring conference, The Coaching Conversation 2017. To see and hear just what coaching can do for both individuals and organisations.

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