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CAKE PEOPLE DEVELOPMENT takes on eras ltd people development consultancy.

Welcome to our news and blog page.


Here will share what's new and happening in the world of CAKE People Develeopment and all things Learning and Development.

By Shelley Measures, Sep 12 2017 12:17PM

Join us on Wednesday 25th October (18:00 - 20:30) at the Ekiko Lounge at Norwich City Football Club to network with other L&D leaders and to discuss and debate how to set L&D strategies to support the ‘new learning organisation’ and how we influence lasting change!

You do not have to be member of the CIPD to attend.

Book your FREE place today by emailing

Wednesday 25th October - 18:00 - 20:30.

Ekiko Lounge, Norwich City Football Club, Carrow Road, Norwich, NR1 1JE.

Work is changing, customers and stakeholders are demanding more and technology is disrupting the way that organisations deliver services.

The role of the L&D leader in business has never been more important, but it's a role that is changing rapidly.

The theme for the evening will be "Driving the New Learning Organisation" where, through an interactive session, we'll be drawing on the findings of the latest Towards Maturity and CIPD joint report on this topic. We'll explore:

• How we set L&D strategies to support the new learning organisation

• The implications for your L&D team - how do we get ready for the future?

• The implications for your business - how do we influence lasting change?

You can download a copy of the report at the following link:

We will be gathering all the creative ideas from all the ‘Leaders in Learning’ sessions being held on this theme around the UK to create a free webinar on practical approaches to facilitate a learning organisation which will be delivered later in the year. So your thoughts and input at this event are important and valued.

We look forward to seeing you on Wednesday 25th October.

By Shelley Measures, Aug 22 2017 11:00AM

The Apprenticeship Levy doesn't feel new to me. When I started my L&D career in 1984 (it was called Training then) I had to produce an annual report to demonstrate we were entitled to levy exemption from The Distributive Industry Training Board (DITB). The report focused more on quantity of training days etc rather than outcomes or business impact but it always made us reflect on what we had achieved and meant that we had plenty of support for investing in training.

The similarity that particularly strikes me is the opportunity to create truly blended and comprehensive programmes for people at all stages of their career. I started with the employer I described above as a management trainee - I was on a two-year programme with a blend of learning opportunities planned in. It really was our flagship programme and when I became Training Officer I was responsible for running it. Remember we are talking early 80s and I still benefit from that programme now. Here are just some of the elements that made it such a solid foundation for the rest of my working life:

• 3 month assignments in different departments across the business

• Day release college courses - Year 1 technical, Year 2 - management focused

• In-house 1 and 2 day courses - often run by senior managers and specialists in the business on a wide range of business and management topics

• Involvement in special events - i.e. Ideal Home Show, Lining up and presenting a crystal bowl to Her Majesty The Queen, etc.

• Entry in to related awards (e.g. Chamber of Commerce Trainee of the Year)

• Project work

• Regular documented reviews after each assignment (3 months)

• Learning Diary to record progress, reflect on learning during assignments and guide us through the programme

• Regular access to Senior Management and real involvement from them throughout

• Final Graduation ceremony (I still have my photo!)

• Almost guaranteed promotion at the end but with plenty of support to make the right choice over the first management role.

The selection process was tough, over 100 applications were received each year without any advertising and this was whittled down to around 8 each year through interviews and assessment centres using a panel of trained senior managers - when I experienced this from the 'other side' I saw how robust the discussions were in the wash up.

So, now we have digital but other than that, I'm not sure how much of what we are doing today is really new. I believe that if we use the Apprenticeship levy wisely, we will go back to developing people properly. Bite-sized, e-learning, social Learning all have their place but as a product of an in-depth, tailored and well supported two-year programme I value the chance to provide others with that type of experience and learning. All of my fellow trainees went on to have impactful roles quite quickly and of those I have tracked - many reached Director levels in their various organisations. Perhaps that's the key, let's train people in management and leadership skills before they are promoted!

By Shelley Measures, Jul 12 2017 08:38AM

CAKE People Development opened its doors to clients and friends last Friday afternoon to mark the official opening of their new offices. They were invited for delicious afternoon tea, fizz and of course CAKE!

Margaret Burnside, Director, said “We’d like to thank everyone who came along to celebrate with us. After all the challenging work of the office refurbishment and the move itself, it was wonderful to have the opportunity to finally show off our new home.”

CAKE moved from its offices in Denmark Street to a new base at Diss Business Park in Hopper Way, following a successful period of growth since its launch in October 2016.

CAKE People Development are specialists in Leadership and Management Development, Coaching and Mentoring, and Organisational Development. They are approved and accredited by both the ILM (Institute of Leadership and Management) and CMI (Chartered Management Institute) to deliver qualifications to Level 7 in Leadership and Management and Coaching and Mentoring.

The new facilities have enabled the company to take on extra staff, while also allowing room for further growth.

Margaret added, “We were always committed to staying in Diss when we were looking for our new office space and the ongoing investment into regenerating the Diss Heritage Triangle mean it’s an exciting time for the town and we are proud to be a part of it. Our office looks great, it represents our values and culture, but more importantly it has provided us with the space and location needed for us to continue to support our clients in developing their people and really making a difference, not just for their staff but for the organisations themselves.”

For any enquiries regarding our new offices, training facilities or our services, please contact the CAKE Team on 01603 733006 or email or visit the website

By Shelley Measures, Jul 4 2017 01:46PM

The TJ Awards are back and they are bigger than ever for 2017.

Widely recognised as the best awards in the sector, the TJ Awards recognise the ingenuity, creativity, passion and hard work of learning and development professionals from around the world.

This year the TJ Awards 2017 ceremony will take place at the Brewery on Tuesday 5th December.

Margaret Burnside has been on the judging panel for the last four years and this year CAKE are proud and delighted to be sponsoring the 'Best Leadership Development Programme' category.

Debbie Carter, TJ’s editor in chief says: “We're looking for the brightest learning and development teams and people to tell us why they deserve to be recognised.

The Awards categories allow a broad range of companies and individuals to participate and reflect the increasing diversity and scope in the L&D landscape”

For further information visit,

By Shelley Measures, Jun 22 2017 11:16AM

Are you or a member of your team looking to development your leadership & management skills?

We have just announced the dates for our Autumn Open Programmes. Our accredited programmes have been designed to support your executives, managers, supervisors and team leaders through every stage of their career and professional development.

Our programmes are offered to award, certificate and diploma up to Level 7 and are accredited by the two-best known membership and accreditation bodies, The ILM and the CMI. CAKE is an approved centre with direct claim status from both bodies and as such, the quality of our programmes is guaranteed.

Our approach to people development is a practical one – with a strong emphasis on inspiration, implementation and application. Each programme has been designed to meet the needs of the executives, managers and leaders attending them.

We take a long-term view on working with you to build truly collaborative, trusted relationships founded on shared values, passion, and excellence. We believe in making a real difference to both individuals and organisations.

Whether you only have one or two people with a particular development need, or you have an individual that would really benefit from the variety of perspectives gained from learning with their peers from a wide range of different organisations; our open programmes are an ideal way for your managers and leaders to develop a wide array of skill and knowledge.

Our open programmes are also available in-house. If you are interested in running one of these programmes in-house, please let us know – we have a passionate team ready to help.

For further information on our Open Programmes, click here. or talk to Jo Tonnison, our Programme Manager on 01603 733006 for help in identifying the right path for you or a member of your team.

By Shelley Measures, May 30 2017 12:00AM

We were delighted to team up with CDSM at the CIPD Learning & Development Show in May to show case our 'blended learning' approach.

We were joined by Rachel Mattia, learning and development manager for Anglian Home Improvements to talk about the journey she has taken with CAKE & CDSM in transforming the learning approach of her organisation.

The whole show was busy and very well attended. It was great to catch up with our colleagues and peers from the L&D community and meet so many new people on our stand. We enjoyed every conversation we had. We were so impressed with the dedication to learning and development and the interest shown in the work we have done to change organisational learning.

About her programme Rachel said "I approached Margert at Cake People Development as they are truly unique in what they do. They not only get to know your business, your people and your culture as it is now but understand where you envisage it to be. They bridge the gap of “how can we achieve that” and support you through the implementation of everything and beyond the life of the programmes.

They put together for us an inspiring challenging development programme for our internal trainers, touching all the key areas and incorporating aspects of social learning with support from Andy Lancaster CIPD. Using learning technology has really helped them become part of the learning technology revolution alongside developing their skills as confident trainers and facilitators. Helping them become curators and well as creation of resources.

Their response was incredible, collaborative working, peer coaching, self-directed learning, sharing resources and move towards video based learning, live polling and blended learning."

Don't worry if yo missed the show this year, we will be baqck again next year with CDSM to bring you another great blend.

If you would like more information on our blended learning solutions, contact The CAKE Team or call Shelley Measures 01603 733006

By Shelley Measures, May 18 2017 11:00AM

A training and development firm has expressed ‘a vote of confidence’ in Diss, after opting to remain in the town as it expands into larger facilities. CAKE People Development moved from offices in Denmark Street to a new base at Diss Business Park in Hopper Way on Monday, following a successful period of growth since its launch in October 2016.

The new facilities will enable the company to take on extra staff, while also allowing room for further growth. In a statement, CAKE said new business opportunities and “the loyal support of its customers” meant that it had only taken six months to outgrow its previous office. Margaret Burnside, the director of CAKE People Development, said: “We’ve been searching for the ideal space for a while. “We were committed to staying in Diss when looking to find a new office space and are delighted to tell everyone that we’ve finally found it. “Our new redesigned and remodelled offices, with a range of new flexible training rooms, make our new location a more relaxed and attractive place to learn. “Our decision to stay and continue our growth in Diss is our vote of confidence in the town and the terrific location of the business park.”

CAKE, which took on the people development consultancy division of fellow Diss business Eras Ltd in November, stated it plans to extend the offerings of its open programme service, as well as launch a full suite of one and two-day management and HR workshops for businesses in the region. The firm also expressed optimism for the ongoing investment into regenerating the Diss Heritage Triangle, which it believes will boost the local economy.

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